Tova Uvrucha was established in 2015 by active community leaders involved in helping many struggling families, locally and abroad. At the helm of Tova U'vrucha stands Rabbi Yoel Yisroel Zupnik from Williamsburg, Brooklyn.
Having witnessed the humiliation of countless young Israeli men going door-to-door to raise funds for themselves, Rabbi Zupnik was spurred to provide a framework of financial assistance.
What started as a one-man operation has since morphed into a large organization with offices in Brooklyn and Israel, a staff of hundreds of volunteers, and an annual budget of over $120,000,000.
We help yungeleit already entering the workforce find a clear, rabbinically approved path to dignified parnassah. Through fast, practical training, mentorship, and placement in kosher jobs, the Parnassah Project shortens the struggle, prevents debt, and helps families stabilize quickly—so earning a living doesn’t come at the cost of dignity, frumkeit, or the home itself.
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We help orphans across Israel begin their married life with true happiness. Instead of generic household items, we provide $10,000 towards each wedding, giving couples the freedom to start their new home without financial stress.
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In memory of Elka Philipson, a woman whose generosity knew no bounds, we help struggling and single-parent families experience Yom Tov with dignity and joy. Instead of public handouts, we provide pre-paid credit cards that can be used discreetly in grocery, clothing, and shoe stores across Israel, giving families the freedom to buy what they truly need.
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We help Bnei Torah across Israel welcome Shabbos with peace of mind. Instead of public distributions, we send 500 NIS in prepaid cards ($155) that cover Shabbos necessities, allowing avreichim to focus on limud Torah and families to enjoy Shabbos without financial worry.
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We help families across Israel facing illness, loss, or overwhelming debt regain their footing. Instead of one-size-fits-all aid, we provide tailored, one-time financial support and hands-on guidance, negotiating debt settlements and creating sustainable plans so families can move forward with stability and hope.
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